HASRATÉ SASSY BY DAYA Bansal

 

“The beauty of handmade lies in the imperfections”

 

Borne out of love for Indian handloom techniques ‘Hasraté Sassy’ was launched in the year 2017 by designer Daya Bansal. Born and brought up in Delhi, Daya’s persona was always marked by a creative streak. Decorating house, painting, cooking and pursuing other artistic hobbies, when she got married to Rishu Agarwal, an industrialist.

After thirteen years of marriage, Daya decided to push over her love for designs and enrolled herself to Pearl Academy, Delhi. After successfully attaining her knowledge in the field of designing, Daya saw the birth of Hasraté Sassy. The brand was conceived with a passion for playing with unusual fabrics, texturing and detailing. Daya’s creations evoke images of different parts of India. She describes her own creations as an ‘international styling with an Indian soul’.

The name ‘Hasraté Sassy’ signifies the fusion of fashion and desire. The combination of Urdu and English words translate the appeal of the women of the 20th century, who are working to make for their living while keeping their roots and culture intact.

The design philosophy of the brand, is to give importance to the traditions of Indian craftsmanship in a contemporary vocabulary. The label contours beautiful fabrics into an ensemble that can be adorned by the women of today. Also, the love for working with different kinds of fabrics and techniques from all over India, keeps the charm alive for the brand.

The brand is inspired by the rich culture and heritage of India. A land of variety in every sense – India has so much to offer, it might just take you by surprise. From the array of delicacies to the interesting customs, From Andhra Pradesh’s Kalmakari to Punjab’s Phulkari, Lucknow’s Zardozi to West Bengal’s Kantha work, Bihar’s Madhubani to Madhya Pradesh’s Gond painting, Hasraté Sassy aims to bring different kinds of these cultures to their designs and provide with intricate detailing.

Daya’s collection is for the people who prefer to walk a path less travelled and who definitely believe in experimenting with their clothes. Indian handloom in itself is a luxury that needs to be woven into the fashion vocabulary of an elegant and charming women. In short, Hasraté sassy is all about delivering ancient Indian traditions to the millennial generation in modern style.

 

 

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